Youtube viral campaign the Expendables

Looks like having an old-fashioned YouTube channel to promote your TV trailer has become pure boredom. That’s probably what the sparkling team that created the Expendables’ viral marketing campaign thought.

And then they had an idea that involved a decent, sit-down questions and answers interview (nothing new here) combined with a Stalone mercenary packed with guns that takes down snipers hiding on YouTube. And then they used some of that Adobe Flash magic. Take a look at the result: We’ve never seen anything like it. Have you?



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