SEO Tools Comparison: Raven Tools, SEOmoz & BuzzStream

Raven SEO tools

The Raven suite of tools* were originally designed for SEO’s (and by an SEO agency) but they now feature quite a few extra features for other disciplines of internet marketing so there’s  Mailchimp integration, Facebook page manager and a Twitter tool. For the purposes of this review we’ll stick to the SEO features.

Raven is a fully hosted web app, like all the tools in this comparison, and its biggest selling point is the sheer amount of integrations it provides with 3rd party tools to pull all your campaign data together. It’s got a slick interface and is developing quickly with new features added on an almost weekly basis.

SEOmoz Pro Web App

SEOmoz* is probably the biggest SEO community around. It’s a subscription service which gives you full access to their tools including their new ‘web app’ tool- this monitors rankings, links and makes recommendations for the optimization of your site.

Like Raven it’s an evolving product and new features and pro tools are regularly added.


Unlike our first two tools, BuzzStream is designed specifically to aid the link building process. It may be a little unfair to put it head to head with 2 tools which encompass other parts of the SEO process but as any SEO will tell you, links are the most important bit of SEO so if you get that right, you’ve got the hardest part of the job done.

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