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openx Use the zone probability screen


One of the most useful screens in the OpenX ad server is the zone probability page. There’s an incredible amount of information that you can get from this screen about what’s happening with regards to banner delivery in your zones, if you know how to understand the information presented.

What’s linked and active?

The most immediately obvious information on the zone probability screen is the list of all banners that are linked and active1 in the zone. The fact that the zone probability screen only shows active banners can be useful, as it allows you to easily see the difference between banners that are active in the zone, and any banners that are merely linked to the zone, as shown on the linked banners screen.

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Banner Ad Dimensions


Rectangles and Pop-Ups

300 x 250 IMU – (Medium Rectangle)
250 x 250 IMU – (Square Pop-Up)
240 x 400 IMU – (Vertical Rectangle)
336 x 280 IMU – (Large Rectangle)
180 x 150 IMU – (Rectangle)
300 x 100 IMU – (3:1 Rectangle)
720 x 300 IMU – (Pop-Under)

Banners and Buttons

468 x 60 IMU – (Full Banner)
234 x 60 IMU – (Half Banner)
88 x 31 IMU - 
(Micro Bar)
120 x 90 IMU - 
(Button 1)
120 x 60 IMU - 
(Button 2)
120 x 240 IMU - 
(Vertical Banner)
125 x 125 IMU - 
(Square Button)
728 x 90 IMU – (Leaderboard)

Skyscrapers

160 x 600 IMU - 
(Wide Skyscraper)
120 x 600 IMU - 
(Skyscraper)
300 x 600 IMU – (Half Page Ad)

Other

425×600

Sources: *

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